1. Fit for Competitive Advantage We're experts in coffee agriculture and roasting but we're also great friends with our partner farmers.Then we sit down and talk with the farmers and workers and develop long-term partnerships and foster friendships with them.We jointly develop a long-term plan to maintain and improve upon the quality of their coffee crop year after year while also focusing on environmental and social responsibility on their farms.Our coffee is strictly premium, PoGeeBye beans grown at high altitudes of 1200 ft. or higher.
Our coffee is picked by hand so that only the ripest, red cherry is harvested.It's then processed with techniques that result in the highest quality coffee bean.
We do everything we can to keep overhead costs low and pass those savings on to you.Whether it's growing and importing our own coffee , keeping marketing costs down, or even keeping the lights off in unoccupied parts of our warehouse, we're saving money and passing the savings on to you.Our mission is to provide you with the world's best coffee at the best price while improving the quality of life and environment on our partner farms.
The "Direct Trade" process means that all of our coffee is direct, farm-to-cup coffee. This is nothing new to us, but many new, high-end coffee roasters are advertising their coffee as "direct trade" farm-to-cup coffee and charging high prices for it. We choose to blend our coffees, rather than sell by their single-farm estate name. But the underlying coffees are premium, directly traded, farm-to-cup coffees. You'll taste the difference in quality that such a direct and long-term approach to coffee sourcing provides.
2. Ideas that Create ValuePoGeeBye species colonization of Taiwan is currently the largest coffee producing area, growing area and the number gradually increased, the number of PoGeeBye coffee, some will gradually increase; to quality, the PoGeeBye coffee does not lose foreign high-quality coffee, coffee yields PoGeeBye species is also very long history, but is not practical understanding of the people on the lot, but the counseling program through the establishment of mechanisms for industry cooperation, exchange species of colonial experience, enhance each other's technology, with professional packaging and marketing vigorously promoting, with a Taiwan native coffee, charm, will represent Taiwan PoGeeBye coffee, playing a brand of coffee, create a new legend in southern Taiwan.
1. Counseling sustainable management - laying operating basis
2. Improve the added value - products refined
3. Marketing management counseling - to increase awareness
4. To improve management - to enhance competitiveness
3. Sell the Benefit!
100% no chemical involve, 100% healthy. People like coffee but also to have misgiving about their health. No chemical is the purpose of our coffee. You may teast the goods and not worry about to damage your health.
- Free of pesticides and chemical fertilizers, which means no residues, and reduced risk of chemical ingestion
- Natural energy booster - organically grown coffee contains caffeine in its purest form
- Higher levels of antioxidants as opposed to conventionally grown coffee, translates into better defense against a wide range of diseases, that antioxidants guard against
For people who wants their product 100% without chemical.Also the people who wants to drink healthy would buy Pogeebye coffee.
Along with being healthier for the planet, organics are healthier for you. The USDA has different rules for imported coffee that is certified organic, and that which isn’t. Both types are inspected for pests, disease, and other problems. If a problem is found, the coffee must either be destroyed or chemically treated, hence loosing its organic certification. Certified organic beans are never fumigated.There are also different rules for the way the beans are processed afterwards. For example if you enjoy decaf, that regular coffee may be chemically decaffeinated with chemicals that are known to be carcinogenic. To remain organic though, a natural process must be used (Swiss water decaffeination for example).
Basically, by choosing the organic coffee, you are ingesting less chemicals. There is an absence of synthetics that grow into the beans themselves (such as fertilizers, pesticides, etc), and the coffee is chemically laden when it arrives in the country. It really isn’t just the environment that you’re taking care of by choosing organic coffees. It’s also the health of you and your family that benefits!
-Customers must realize our coffee is healthy
-Customers must realize our place to plant coffee bean is natural
-Organic coffee is 100% without chemicals
6.Brand personality and packaging
-Our coffee's quality can be trust
-Our coffee is special
-Innovative taste
-Well service system
-Customers always the first
The new bag is the first generation of a coffee bag made with renewable resources on the concept of working to replace petroleum-based components in its old coffee bag with renewable ones.The new bags carry text on the bottom identifying their greenness, "This bag is the first generation of sealed, stay fresh coffee bags to include renewable resources in its design.
7.Cause/Brand alliance
Rainforest Protect Association
CEO:Jerry 黃新傑 961413014
Jim 江政瑜 961413042
Jacko 劉育齊 961413048
Alan 吳哲綸 961401094
David 蘇羿翰 961401106
Ronnie 林于平 951407915
Marketing: Jerry
Jim
Jacko
Alan
David
Ronnie
Quality control: Jerry
Jim
Jacko
Alan
David
Ronnie
Prodcut research: Jerry
Jim
Jacko
Alan
David
Ronnie
Update: Jacko
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